Adam is a producer from Hartlepool, in the North East of England. Scripted comedy has been his primary focus in television. He started with co-producing several Comedy Sparks for Channel 4, followed by sketches for satirical news outlet Newsthump, then a script commission with BBC Comedy. He went on to become the recipient of the inaugural BBC Comedy Regional Partnership, with Hat Trick Productions. The two companies are co-developing five sitcom ideas for BBC Comedy, with at least one guaranteed further development.

Adam's company 'Sea & Sky Pictures' produces short films, feature films and scripted comedy, as well as factual and factual entertainment. In February 2023, they were selected to be supported by the BBC, as part of their Small Indie Fund. Adam wants to create ideas with global appeal, but with a strong sense of place, ideally in the North East.