Ade Shannon is CEO and founder of DiO, a creative-technology platform driving innovation across culture and the creative industries. He has extensive production and development experience having co-founded Mad As Birds Films where his credits included The Vanishing (Gerard Butler), Poms (Diane Keaton), and Six Minutes to Midnight (Judi Dench, Jim Broadbent).‍

DiO captures real-time emotional, physiological, and cognitive responses at scale, revealing the unfiltered truth of audience engagement. We combine skin response (emotional intensity), facial emotion analysis, voice sentiment, and AI synthesis to predict audience behaviour with 93% accuracy. This results in confident, data-driven decisions across the production lifecycle, from concept validation through to post-broadcast analysis. 

DiO supports the full broadcast lifecycle, from concept testing and script validation through to pilot screening, marketing execution, sponsor identification, and franchise development. At every stage, real-time audience intelligence replaces guesswork with evidence, helping broadcasters back winning formats, optimise creative decisions and build deep audience understanding that drives long-term commercial success.