Ewan Douglas leads the Channel 4 Nations & Regions commercial business based in Manchester, working with advertisers, agencies and producers across the breadth of the UK & Ireland. He is passionate about television and believes connecting brands with high quality programmes and mass audiences is enormously powerful. Ewan and his team partner advertisers across; spot advertising , sponsorship, digital, AFP, product placement and content creation.Ewan is a strong advocate of the talent that thrives in the creative industries across all parts of the UK. Prior to joining Channel 4 he held a series of roles with Scottish Television.