John is the Chief Executive of Pact the UK's leading Trade Association for Film, TV, Animation, Children's and Digital production companies. John contributes to many UK government and international policy fora on the creative industries, broadcasting, trade and investment. He has extensive experience of policy development across all aspects of broadcasting and television production and leads on all Pact policy development in the UK and Europe. He also maintains excellent relationships with all of the UK's major political parties and the devolved assemblies and parliaments.

John is currently; a Board member of the Creative Diversity Network, a member of the Creative Industries Council (CIC), an industry advisor to the AHRC Creative Industries programme, Industry board member of the British Film Commission, a board member of the Creative Cities Convention and is industry lead on the UK Government backed £500m Production Restart scheme.