Jonny set up the Hat Trick Lab in 2023, establishing a team with a focus on cross-medium development and a goal to explore how emerging technologies can be used to tell stories. Working alongside all the fantastic talent at Hat Trick, the team is now developing projects across games, animation, live and digital – looking in particular at the areas where boundaries between these mediums are blurring. Jonny has a masters in Creative Business from the National Film and Television School and leads the new NFTS AI Protocols and Practices for Film and TV course.