Lucy Smith is founder of Fawkes Digital - a Leeds-based disruptor production studio specialising in developing and producing original format IP for brands and digital broadcasters. Hosted by the world’s hottest online creators, our entertainment formats are devised to transform brands into broadcasters and consumers into audiences, allowing us to test and iterate distinct content IP and exploit it in pioneering ways. Our original formats include Baddest in the World (Channel 4.0), CEOs Go Wild (LinkedIn), Korea Ladder (Korean Tourism Board x Richard Sales), Texture Talks (L’Oreal x Paige Lewin), with yet-to-be-announced formats in the worlds of dance, fetish wear, football, true crime and travel.