Lucy Smith is Creative Director and Founder of Fawkes Digital, an IP studio developing, producing and exploiting original digital-first entertainment formats for brands, creators and digital broadcasters.

Hosted by the world’s most ambitious online creators, our formats are devised as IP universes.  This paradigm-shifting approach allows us to test and iterate distinct content IP fast and exploit it in pioneering ways, spawning merchandising empires, transforming brands into broadcasters, and generating format sales across international territories.

Recent original formats include Baddest in the World (4.0), CEOs Go Wild (LinkedIn), Korea Ladder (Korean Tourism Board x Richard Sales), Campus Clash (4.0), Texture Talks (L’Oreal x Paige Lewin), MOVE IT: The Dance Off (Immediate), Spin the Dish (Good Food), Date Me Right Now (MTV).