Based in Manchester and originally from Taiwan, Michelle Lin is a strategic leader specialising in the intersection of traditional media and the digital-first ecosystem. As K7 Media’s Director of Digital Strategy, she translates complex shifts across streaming, social platforms, AI, and creator-led content into commercially actionable insights.

With nearly nine years of international experience in Asian television, Michelle now oversees K7’s digital editorial direction, including high-level reporting on branded entertainment, microdramas, and global platform trends. She acts as a vital bridge, helping clients navigate the fast-moving digital landscape through data-informed research and expert consultation.