With a background in print journalism, he began his TV career at LWT and then Mentorn, where he ran its Folio division. He launched indie Firefly, now Dragonfly, with Magnus Temple in 2004. There he pioneered so-called “factual Theatre” with programmes such as the award-winning Anatomy For Beginners, as well as the “rig show”, with the Bafta-nominated The Family and Bafta-winning One Born Every Minute, both for Channel 4. He sold Firefly to Shine in 2007 and left with Temple three years later to launch a second indie, The Garden, producers of 24 Hours in A&E, 24 Hours in Police Custody, Keeping Britain Alive and The Audience – all Bafta-nominated – as well as the Bafta-winning Bedlam. The Garden was twice voted the best indie in the country by its peers. Four years after ITV Studios acquired The Garden, he stood down as CEO and joined the Board of C4’s Indie Growth Fund. After a year as Creative Mentor to investee companies and advising the channel on new investments, he left to launch Matisse, a new advisory service for indies and investors, focussing primarily on the Nations and Regions and operating in all genres.