Paula Thomas is a Commissioning Editor at ITV, looking after Daytime and Ad-Funded Entertainment. She is responsible for over 1,300 hours of television a year, nearly 900 of which are broadcast live.

As the lead commissioner for Ad-Funded Entertainment, Paula’s slate continues to grow; with 13 titles and 380 hours of branded content already commissioned for 2026 across the ITV schedule.

Alongside the team, notable credits include Cooking with the Stars (M&S) - ITV’s most successful ad-funded show to date - Tom Kerridge Cooks Britain (M&S), Style the Nation (M&S), Be Your Own Boss (Royal Mail), Sara Davies’ Christmas Craft Off (Amazon) and the ‘Taste of’ brand for weekend mornings.