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Priya Dogra is the Chief Executive of Channel 4, a publicly owned and commercially funded public service media organisation that creates change through entertainment.
She brings more than 20 years of global media experience across the US, EMEA and the UK, spanning operations, programming, production, strategy, M&A and business development.
Priya spent 14 years at Time Warner / WarnerMedia and Warner Bros. Discovery, including as President & Managing Director for Warner Bros. Discovery EMEA, responsible for programming, marketing, advertising and commercial partnerships across the company’s lines of business including TV networks, film and streaming. She also led local original series production for HBO and HBO Max. Earlier in her career, she headed M&A and corporate strategy for Time Warner / WarnerMedia.
Prior to joining Channel 4, Priya was Chief Advertising, Group Data & New Revenue Officer at Sky, where she oversaw Sky Media, the company’s advertising sales house, the development of non-subscription revenues and its data and analytics capabilities. She spearheaded Universal Ads, a cross-industry initiative between Sky, ITV and Channel 4, alongside Comcast’s FreeWheel, to create a self-serve trading platform that opens up TV advertising to small businesses.