As Head of Digital Commissioning at Channel 4, Sacha oversees all original and branded digital content commissioning across social and online platforms. His team are responsible for the BAFTA award winning, How to be a Person and BAFTA nominated King Pin Cribs.

He led the launch of Channel 4.0, Channel 4's digital-first brand for YouTube, which received two awards at the 2023 Broadcast Digital Awards, notably winning Entertainment Channel of the Year.

Sacha's previous roles include Head of Video at LADbible, Group Director of Video at UNILAD and Head of Video at Bauer Media Group.