Sinead Rocks is Channel 4’s Managing Director, Nations & Regions at Channel 4. Under her leadership the broadcaster has opened three regional centres – its National HQ in Leeds and Creative Hubs in Bristol and Glasgow. These bases are at the heart of Channel 4’s plan to attract and develop talent from across the UK, both on and off-screen.

Prior to joining Channel 4, Sinéad was the BBC’s Director of Education, responsible for a range of content across TV, radio and online and she also played a key role in the BBC’s move to Salford – migrating the BBC’s Learning department to the Northwest site. She started her career as a journalist at BBC Northern Ireland and is a former editor of Newsround as well as an Executive Producer for BBC Current Affairs.