Verity is Associate Professor of Virtual and Extended Realities at UWE Bristol. She works with companies, communities and policymakers around the world to explore ideas about immersive experiences, including the 'metaverse'.

She is currently the Principal Investigator and Director of Immersive Arts, a UK-wide scheme offering an inclusive and accessible programme of research, training, funding and events for 200+ artists.

Verity has written and spoken about the creative industries and immersive tech sector around the world. Her work has been discussed in the UK's House of Commons and House of Lords, EU Parliament, Council of Europe and in multiple print and media contexts.